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Chevy’s Black Friday Spot Most-Seen Auto Ad Again

Chevrolet tops iSpot.tv’s ranking of the most-viewed automotive commercials – the ads with the highest number of impressions across national broadcast and cable TV airings – with its Black Friday commercial promoting special financing on the ’19 Equinox.

It’s the second straight week the ad has ranked No.1.

The company also owns the fourth-place spot, which celebrates the holiday season by giving the Chevy employee discount to everyone, for the week of Nov. 26

At No.2 is Mazda with an ad that offers words of encouragement such as “be extraordinary… turn off the highway and soar” while putting the spotlight on the ’18 Mazda 6.

GMC takes third place with an ad offering financing deals on’18 Yukon and Yukon XL models. This ad has the best iSpot Attention Index (123) in the ranking, getting 23% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Finally, Infiniti offers some advice in its No.5 commercial: “Luxury should be lived in.”

iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 8 million smart TVs.

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1. Chevrolet: Black Friday Sales Event: Everyone’s Excited

Impressions: 532,748,635

Attention Score: 83.19

Attention Index: 77

Est. TV Spend: $1,895,789

2. Mazda: Anthem

Impressions: 396,669,654

Attention Score: 88.48

Attention Index: 111

Est. TV Spend: $7,108,114

3. GMC: Black Friday Event: One for You, One for Me

Impressions: 297,325,771

Attention Score: 89.99

Attention Index: 123

Est. TV Spend: $2,653,729

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4. Chevrolet: Employee Discount for Everyone Sales Event: 2018 Holidays: Real Families

Impressions: 272,735,984

Attention Score: 82.26

Attention Index: 73

Est. TV Spend: $6,890,511

5. Infiniti: Rules of Luxury

Impressions: 255,182,475

Attention Score: 79.42

Attention Index: 63

Est. TV Spend: $2,400,596

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions – Total TV ad impressions delivered for the brand or spot.

Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Est. National TV Spend – Amount spent on TV airings for the brand’s spots.

 

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